Join us for the Michigan ACM/NATOA Joint Luncheon on

Wednesday, March 8, 2017

At the end of the day, we will have a joint meeting with Michigan ACM & NATOA members.

All events take place at

The Lansing Center:
333 E. Michigan Avenue Lansing, MI  48933

Attendance including lunch and admission to the Trade Show is $40 before early bird deadline of 2/19, then it goes to $50, and then $55 for onsite registrations.


Sign up through the Great Lakes Broadcasters Conference and Expo online. Select “NATOA/ACM” when starting a new registration:



7- 10 a.m. Registration Opens


10-11am Inventory & Member Tracking Management

DRAFT: Mike Sperling the Founder and Director of Isaac Media Management will be at MAB discussing their member tracking database, database best practices and more.


11:30-12:30 pm How Community Media and Local New Work Together

DRAFT: In this session, you’ll learn some tips and tricks on growing local partnerships from the ground up! Kiran Sood Patel from The Rapidian in Grand Rapids and Tom Norton of WKTV,Wyoming and Kentwood, will talk about how the organization has partnered with dozens of nonprofits to create meaningful content and trained individual community journalists through sessions across the city.


12:30 – 2 p.m. Main Luncheon & Michigan Student Broadcast Awards


2:30-3:30pm Volunteer Recruitment Strategies

This round table discussion will go over best practices on how to recruit more volunteer, ways to think outside the box when looking for volunteers and much more. The session will be moderated by Beth Romeo.


3:30-4p.m.  Exhibit Hall Refreshment Break


4-5p.m. MI-ACM & NATOA Join Meeting

***speakers subject to change

For the full schedule and other info go here:

Speaker Bios:

Tom Norton is Executive Director of WKTV Community Media and Television.  WKTV is one of the oldest and largest community media facilities in the United States serving the communities of Wyoming and Kentwood in the West Michigan area.  Prior to being at WKTV, Tom worked in television sports in Los Angeles and regionally for ESPN.  Since returning to Michigan, Tom has initiated WKTV’s Digital Cinema program and a community based news online service called WKTV Journal which focuses on the stories of the community.  Recently, WKTV Journal has expanded from being on line only to a television magazine format which encouraged community content creators to focus on the visual elements of the story they are trying to tell in addition to the written word.


Kiran Sood Patel is Managing Editor of The Rapidian, the online community journalism platform serving Grand Rapids. The Rapidian is a part of the nonprofit Grand Rapids Community Media Center, which includes WYCE 88.1 fm, GRTV, Wealthy Theatre and an education department. The Community Media Center’s mission is to build community through media. Kiran has been a print and online reporter in Cedar Rapids, Iowa and in Illinois. She graduated from Northwestern University with a Masters in Journalism at the University of Illinois in Urbana-Champaign with a Bachelors in Journalism. Kiran is passionate about writing, reading, diversity, engaging in communities and photography. She is originally from the suburbs of Chicago.


Michael Sperling has lead the development of Isaac in partnership with Newton TV. He has a degree in Photojournalism from the Rochester Institute of Technology and worked in the newspaper industry including stops at the Times Herald Record in Middletown, NY, The Muskegon Chronicle in Muskegon MI and the Eagle Tribune Publishing Company in North Andover, MA prior to founding Sperling Interactive in 2008. His firm Sperling Interactive, located in Salem Massachusetts works in the digital marketing web design and development.